Your Design Lead is here.
Just not on your payroll.
I embed with Series A—C product teams to close the gap between what you're building and what your users actually need …then ship before the gap gets expensive.
Senior design leadership when you need it.
No long-term contracts.
No bloated overhead.
Effective design needs properly defined problems
Most product problems aren't design problems. They're definition problems.
The team is shipping, the roadmap is full, and the product still isn't landing. Back-and-forths that go nowhere. Handoffs that miss. Features that are almost ready — perpetually.
Nobody owned the question before the building started.
That's a leadership gap. That's where I come in.
Philosophy
I think of our products less like a collection of screens and more like a lake.
Disturb one part and the whole surface moves.
Design decisions don't neatly fall where you intend them to. Drop something into a product and the effects travel through adjacent features, through the systems underneath, through the people on the other end of it. Most designers ask "does this solve the problem?" I also ask "where does this go from here?"
When I embed with your team, that's the lens I bring. Not just execution.
Clarity, first, then execution.
Services
There are 3 ways we can work together
Problem Definition & Strategy
Before you build the next thing, let's make sure it's the right thing. I run structured discovery sprints to identify root causes, align stakeholders, and create a design brief that stops wasted cycles before they start.
Embedded Design Leadership
I join your team as design lead. Standups, reviews, Slack, the whole thing. I work with your existing designers or independently to set the quality bar — and hold it.
Systems & Execution
Design systems, component libraries, handoff workflows.
The infrastructure that accelerates your team. Clean, scalable, and dev-ready.